Call Shop

Business Opportunity

The rapid development of Voice-over-IP technology in the early 2000s has lead to fast innovation in the telecom sector. New telecom providers have introduced many innovative services utilizing VoIP technology, such as calling cards, callshops, broadband VoIP, IP Centrex and others. Because such services are delivered over broadband lines, countries with well established last mile Internet infrastructure tend to adopt faster VoIP services where end-users install VoIP equipment at their premises (e.g. IP Phones), such as broadband VoIP or IP Centrex. Alternatively, countries with limited or expensive last mile Internet infrastructure tend to adopt VoIP services that do not require end-users to install equipment, such as calling cards and callshops.

The Callshop business model appeals to providers in countries with limited bandwidth or expensive access to the Internet. Callshop services also offer lucrative opportunity in countries with limited number of telecom providers and heavy telecom regulation. Consumers, in such countries, typically do not have access to low cost long distance and international telephony services. Finally, Callshops tend to flourish in areas which attract international tourism. In any of the above cases, Callshop operators can capitalize on VoIP technology and offer competitively priced calling services to any part of the world.

Business Solution

1-TO-ALL offers end-to-end, cost-effective and scalable Callshop solution. The solution features powerful billing, flexible routing, and proven interoperability with VoIP equipment from other leading vendors. Because SysMaster has developed all solution components, callshop owners benefit from reduced integration costs and improved return on investment.

How does the solution work?

User experience

• A customer visits the Callshop
• The customer chooses a vacant telephony booth, enters it and places a call by dialing a destination number.
• The call gets connected.
• Upon call completion, the callshop operator presents the customer with an invoice for accumulated call charges.
• Customer pays the callshop operator.

Service provider experience

• When the user picks up the phone and dials a destination number, VOICE GATEWAY VoIP Gateway sends an authorization request to Voice Gateway® VoIP Billing.
• Voice Gateway® verifies whether a call can be placed from that particular booth and authorizes the call.
• VOICE GATEWAY passes the destination number to 1-To-All Switch and requests routing information.*
• 1-To-All Switch returns to VOICE GATEWAY the IP address of the remote (termination) gateway and VOICE GATEWAY connects to it. The remote gateway terminates the call to the destination party.*
• Upon call completion, Voice Gateway® records complete CDR information for the call and makes it available to the operator for billing, reporting and monitoring purposes.

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